When you say “reach a global audience” what comes to mind? Maybe buyers outside of your city? Or country?
If you said YES. Then you’re in the right place.
Think of reaching an international audience as selling your products or services to anyone who isn’t physically located near you.
You know how local businesses and small business owners struggle to gain visibility? Same thing with freelancers and online sellers.
You could have the best products and services in town but if nobody sees you, it’s almost impossible to grow.
As an online entrepreneur you have access to the world’s largest marketplace. But if you don’t know how to stand out you might as well be invisible..
There’s no magic pill but there is a simple formula you can follow. List on a global classified ads marketplace website and drive traffic from social media and search.
This way when people are searching for what you’re selling, whether they are in usa, Florida or Florida, they’ll find you.
Okay so you want to reach international buyers but you only sell to people locally.
The best place to start is with a marketplace. Like we mentioned earlier these platforms allow you to reach potential buyers all over the world.
Here’s how someone in Lagos can find your goods. Or how you can get consulting clients in Forida.
* Access to New Customers
* More Potential Sales
* Grow Your Brand Awareness
I Recommend classified ads marketplaces like eWobiz.
Marketplaces like these allow buyers to find sellers and vice versa. Most marketplaces are categorized into different products making it easier for buyers to browse.
Unlike your personal website that gets maybe a handful of visitors each day. Marketplaces already have people coming to find products.
On Zoneclassifieds, you can list your product in different categories and locations. Potential buyers will find your product when browsing through items in your category or location.
Let’s Dive Deeper on How to Reach More Customers Using a Marketplace.
Head over to eWobiz and create an account.
Fill out your eWobiz seller account. Add a logo or photo, short about bio to establish credibility and add your correct contact information. You want buyers to trust you when they look up your info.
Think of your listing as your remote salesperson.
It’s your job to make sure it stands out from the rest.
Below are some quick tips to keep in mind when creating your listing.
Your title is everything. Start with what a buyer would type into the search bar.
Keyword example: Beautiful Dress.
Better keyword title: Handmade Internationnal Dress for Women – Custom Made Size.
Ever notice how sales page tell you how your product will solve your problem instead of just listing the features?
Copy example: “Are you tired of generic web designs? Get a professionally made business website customized for Nigerian and African traffic. Optimized for speed and mobile viewers.”
Talk about how your product is used, what your product is made of. Don’t be afraid to brag about what makes your product special.
Take clear, high-quality photos of your products from multiple angles and in good lighting. A few seconds video of your product being used goes a long way.
Pick the Most-Niche Category and Add Specific Tags
Help buyers find your product. If you are selling a phone, list it under Electronics > Phones > Smartphones and not just Electronics.
Finally, make sure your location is correct. On eWobiz you can set your location to your city and have the option to show your items to buyers around the world.
These tips will help your product appear higher on eWobiz search and the search engines.
Include your focus keyword (Reach a Global Audience) in your title and the first paragraph of your description.
Sprinkle your primary and secondary keywords throughout your description. (Reach international customers, Global Marketplace, Sell Online)
If possible include your focus keyword in your image file names and alt-text. (img=”how to reach a global audience with african prints” alt=”how to reach a global audience with african prints”)
Drive Traffic from Social Media to Your eWobiz Listing.
Great! You’ve created your product listing. Now what?
How do you get people to see it? Simple. Drive traffic from social media.
Use the direct link to your eWobiz product listing and post it across social media.
Copy tips and what to include for each platform.
Facebook & Instagram. Posts with high-quality images from your listing. Add a short description with a benefit and clear call to action. ( Swipe through for more details. Click the link in my bio to view product info & prices on eWobiz).
TikTok & Instagram Reels. Create a short video of your product. You can even use a trending song if it makes sense. In your description, you can tell a quick story. Make sure you always include a “link in bio” to sell your product.
X (formely Twitter) & Linkedin. For products & business services include your link with something catchy or professional. ( Looking to buy authentic shea butter from Nigeria? We just listed our new shea butter for sale. Check it out [insert link])
WhatsApp / Telegram groups. Share your product link in any business/ community groups your an active member of. Keep your message personal.
Blog and/or Forums. If you have a blog or an active forum you participate in. Share your link with your audience.
Remember to always include the direct link to your product. People don’t want to search for your items.
Remember how we mentioned that if you optimize your product listing on Zoneclassifieds, it has the potential to show up on Google.
That means you can get free traffic from people all over the world searching!
Include your focus keyword (How to Reach a Global Audience) in your title and first paragraph.
Answer questions buyers may have about your product in your description.
Ask: How do I ship to USA? Is your product negotiable? etc.
Include these questions and answers in your description.
Use a mix of local and global keywords. “Best SEO services for small business in USA”
Gain backlinks by sharing your listing on social media, blogs, and forums.
Social signals are when search engines see your content being shared across the web. These links help establish trust with search engines and can help your content rank.
Driving traffic to your product is great but you want those visitors to become buyers.
Showcase yourself professionally on your eWobiz profile and socials.
Include as much contact information as possible (eWobiz message, WhatsApp number, email).
Quickly respond to any questions. Just because you and your buyer are in different time zones doesn’t mean you can’t be one of the first to reply.
Encourage reviews by asking your customers to leave a review on your eWobiz profile or write you a testimonial.
* Create a seller account on eWobiz.
* Fill out your profile. (Add photo, About bio, correct contact info).
* Create 3-5 fully optimized product listings with high-quality images, catchy keyword driven titles, and benefit driven descriptions.
* Share each new product listing on 3 social media channels (Facebook, Instagram, Twitter) with a clear call-to-action.
* Find 2-3 online communities to join. Interact and share your products when appropriate.
* Refresh or relist your products every few weeks to keep your listings active.
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